It was Aishwarya Rai Bachchan who took the task of introducing Raavan during the audio launch of the film that took place on April 24th, 2010 at Mumbai. The actress said, “This is the most challenging role of my career. What is unique about Mani is that he draws you in his world through the narration. Ragini is a unique woman and a strong character which I personally can relate to.”
Ash recalled that Mani discussed the concept of Raavan when they were shooting for Guru.
Vikram, Abhishek Bachchan, AR Rahman, Mani Ratnam and others were present at the event. Much to the delight of the select audiences that were present, Rahman preformed some of the songs.
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